Alka Yagnik, the celebrated singer, has shared news of her sensorineural deafness caused by a viral infection, shedding light on a concerning trend this flu season. This type of hearing loss necessitates urgent medical attention within a week for potential recovery. Treatment options like steroid injections and hearing aids are crucial for managing the condition early. As cases rise, preventive actions such as flu vaccinations and ear protection are recommended to safeguard against similar risks.